About ME
Why I Tell StoriesSince 2010
Storytelling & Strategy
Professional Affiliations & Memberships
History
I began learning about storytelling around 1992 and felt more compelled to learn how to craft a terrific story in 1997. Since I was raising my family at the time, I spent many hours at home studying the works of some great writers. I knew that I would have more time on my hands as my children grew and I wanted to be ready.
I call myself a storyteller. Others might call me a writer, creative wordsmith, author, freelance writer, or digital marketer. Whatever title you give me, I embellish to make a story good, and I stick to facts when needed for technical copy and accuracy. People like to be entertained, no matter the situation. It’s my goal to make your project something people want to read, learn from, and enjoy.
I have been writing most of my life. I like to learn new topics and share that knowledge. I found this puzzling because I remember doing everything I could to avoid reading and writing while in school. I absolutely hated research papers and reading textbooks. What I realized was I didn’t want to be told what to read and write. So, you are probably wondering why I made a career out of doing just that. Well, the difference is that I can do the same things the way I want to. I can write confidently knowing that it’s up to me to capture your essence and channel it into my writing.
What Drives Me
Mission & Vision
Mission Statement:
To tell real stories that make people feel seen, heard, and connected—helping brands share their heart, not just their message, through digital marketing that feels human.
Vision Statement:
To create a digital world where stories spark belonging, trust, and change—where every brand dares to be real, and every audience feels like they’re part of the journey.
Share Your Story
Why?
Storytelling is the heartbeat of digital marketing—it transforms a brand from a business into a relatable experience. In today’s fast-paced, content-saturated world, attention is currency. Consumers are bombarded with ads, statistics, and sales messages daily, and most blur together. But a story? A story stops the scroll. It grabs attention, evokes emotion, and gives people a reason to care. Beyond marketing, storytelling is how you connect on a human level, turning a brand into something memorable and meaningful.
When you share your story, you invite people into your world. Whether it’s the passion that drove you to start your business, the challenges you’ve overcome, or the vision you’re building for the future, these elements bring authenticity to your brand. People want to do business with those they know, like, and trust—and stories build that bridge. They help audiences relate to you, align with your values, and believe in your mission. This emotional connection creates a stronger bond than any discount or feature ever could.
Beyond connection, storytelling brings clarity. It simplifies complex ideas and makes your message easier to understand and remember. Instead of rattling off a list of services, a well-told story shows the impact of what you do—how you’ve helped a client, solved a problem, or made someone’s life better. These narratives give context to your offerings and help potential customers envision what working with you might feel like. Stories make your value tangible and your marketing magnetic.
In the digital space—whether through your website, social media, email campaigns, or video—storytelling drives engagement. Algorithms reward content that resonates and gets shared; nothing resonates like a well-crafted story. It’s how you rise above the noise, inspire loyalty, and turn casual browsers into lifelong advocates. In short, storytelling isn’t just a nice touch in digital marketing—it’s a strategic advantage that sets you apart. It’s how you make people feel something; when they feel something, they act.