We’ve all had it…and you don’t have to be a writer to experience writer’s block. Of course, it may not be while you are writing. It may be that moment where a word escapes you, you are at a loss for words, or when you feel something is on the tip of your tongue, but you can’t express it.

This is the same concept as writer’s block. You know what you want to say, but the words aren’t there.

So you scramble and try to do your best using the words that come to mind.

When I have this brain block, or brain fart as I affectionately call it, I sometimes retrase my steps in the hopes that I will be triggered and remember.

One tool I use sparingly is AI. It’s a great tool for getting ideas, conducting research, etc., but it isn’t a replacement for actually sitting down and writing something.

As an author and copywriter, there is no good reason to use AI in place of writing on my own. It wouldn’t be my words, my voice, my style. It wouldn’t be authentic. And search engines aren’t dumb. They may be stupid (just kidding, Google). However, search engines are programmed to detect AI-generated content, and your rankings will take a hit.

Instead, I find inspiration in many forms. I do research. I read. I change my surroundings. I go outside to a park or a coffee shop. I watch nature and people. I listen to music. Any one of these will ultimately bring me out of my brain fart and allow me to get some words flowing agian. A few times, I have even physically reached into the air, mimicking grabbing my missing words out of the air. (Yes, I felt silly – but it worked!)

Let me know how you grab hold of those words when they escape you!